The $500 billion beauty industry’s ‘green’ ambitions are a patchwork at best. And they’re falling short | CNN

I'm so tired of all these companies pretending they care about the planet but still churning out products that are basically plastic wastelands 🤯🌎. I mean, come on, if you're gonna claim to be 'green' and 'clean', at least back it up with some real numbers and not just slap a sticker on your packaging 💄👀. And don't even get me started on the whole "post-consumer recycled" thing... it sounds like marketing speak to me 🤷‍♀️. I think we need some stricter regulations in place, or else companies are just gonna keep on greenwashing and making a mess of things 🚮💔.
 
I THINK THE BEAUTY INDUSTRY IS JUST TRYING TO SALVAGE ITS REPUTATION BY THROWING AROUND VAGUE TERMS LIKE "CLEAN BEAUTY" WITHOUT ACTUALLY BACKING IT UP WITH REAL ACTIONS 🤷‍♀️. IT'S ALL ABOUT MAKING SOME GREENWASHED CLAIMS AND EXPECTING US TO BUY INTO IT 🤑. I MEAN, COME ON, 95% OF THEIR PACKAGING IS JUST THROWN AWAY WITHOUT ANY PROPER RECYCLING PROCESS 💔. WE NEED GREATER CONSISTENCY AND TRANSPARENCY FROM BRANDS IF WE WANT TO SEE SOME REAL CHANGE 🌎
 
the beauty industry's gotta step up their game 🌿💚 they're talkin' about goin' green but not makin' the changes to back it up it's all about gettin' consumers to feel good about buyin' stuff that might not be as sustainable as they think and it's time for some transparency 💡 like, we need clear labels on packaging so we know what we're really dealin' with
 
I think its pretty unrealistic to expect the beauty industry to be fully eco-friendly, like everyone wants plastic-free packaging but most products are still made with microbeads 🤷‍♂️. Its also crazy how some brands are already making a difference, like Credo Beauty, but we need more of them and less greenwashing... its all about marketing and PR, not actually reducing waste 💸.
 
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