Switzerland's Women's European Championship was a resounding success for the small Alpine nation, bringing with it a renewed sense of pride and a modest but significant boost to women's football in the country. When it came to translating this momentum into domestic competition, however, the results have been less dramatic – yet still encouraging.
While the national team's quarter-final appearance was a major achievement, the attendance figures at club level haven't quite matched the hype surrounding the tournament. According to Switzerland's Football Association (FSF), the Women's Super League has seen a 62% increase in attendances this season, with an average of 787 fans per match – a significant jump from last year, when average attendances were around 455.
Grasshopper, currently second in the league, has enjoyed an even greater increase in attendance, jumping to 450 fans per game from just 300 last season. Thun, meanwhile, have seen their numbers more than double, with an average of 326 fans attending matches this campaign – a major turnaround from their attendance of 156 last year.
While these figures are certainly heartening, they're still short of the huge spike in attendances England's Women's Super League experienced after Euro 2022. Nevertheless, it's clear that Switzerland is taking steps to improve the fan experience and encourage more supporters to turn out for matches.
Basel's women's sporting director, Fabian Sanginés, has highlighted the importance of going beyond gimmicks like free popcorn for kids – while such initiatives have had a positive impact, they're just the tip of the iceberg. "We need to focus on long-term sustainability and not just rely on short-term hype," he warned.
Despite this, there's been an unmistakable increase in interest in Swiss women's football, with their first home game after Euro 2025 – a 1-0 win over Canada in Lucerne – attracting a crowd of 10,025 fans. While this is still shy of the tournament record attendance at the Euros, it represents a clear uptick in enthusiasm and demonstrates that Switzerland's women's team are building momentum.
As Sanginés noted, "We're seeing a steady increase in interest and attendance figures for our matches," with the FSF promising to explore ways to enhance the fan experience during World Cup qualifiers. Whether these efforts will be enough to sustain the growth in attendances remains to be seen – but one thing's certain: Switzerland is taking its women's football seriously, and the results are starting to show.
While the national team's quarter-final appearance was a major achievement, the attendance figures at club level haven't quite matched the hype surrounding the tournament. According to Switzerland's Football Association (FSF), the Women's Super League has seen a 62% increase in attendances this season, with an average of 787 fans per match – a significant jump from last year, when average attendances were around 455.
Grasshopper, currently second in the league, has enjoyed an even greater increase in attendance, jumping to 450 fans per game from just 300 last season. Thun, meanwhile, have seen their numbers more than double, with an average of 326 fans attending matches this campaign – a major turnaround from their attendance of 156 last year.
While these figures are certainly heartening, they're still short of the huge spike in attendances England's Women's Super League experienced after Euro 2022. Nevertheless, it's clear that Switzerland is taking steps to improve the fan experience and encourage more supporters to turn out for matches.
Basel's women's sporting director, Fabian Sanginés, has highlighted the importance of going beyond gimmicks like free popcorn for kids – while such initiatives have had a positive impact, they're just the tip of the iceberg. "We need to focus on long-term sustainability and not just rely on short-term hype," he warned.
Despite this, there's been an unmistakable increase in interest in Swiss women's football, with their first home game after Euro 2025 – a 1-0 win over Canada in Lucerne – attracting a crowd of 10,025 fans. While this is still shy of the tournament record attendance at the Euros, it represents a clear uptick in enthusiasm and demonstrates that Switzerland's women's team are building momentum.
As Sanginés noted, "We're seeing a steady increase in interest and attendance figures for our matches," with the FSF promising to explore ways to enhance the fan experience during World Cup qualifiers. Whether these efforts will be enough to sustain the growth in attendances remains to be seen – but one thing's certain: Switzerland is taking its women's football seriously, and the results are starting to show.